Vizeum brokers deal for weekly show on Yahoo Video

LONDON - Vizeum UK has brokered a partnership between drinks group Pernod Ricard and Yahoo to produce a weekly web show that will air on Yahoo Video.

Show time: Get Your Island On will air on Yahoo Video for six months
Show time: Get Your Island On will air on Yahoo Video for six months

The media agency and internet service provider have developed a |Malibu-branded show called Get Your Island On, which will be hosted on a dedicated Yahoo Video hub, presented by comedian Tom Price.

The show, which will run for six months, will take users on a weekly Tour of video content and is aimed at reaching 70% of 18 to 24-year-olds over the course of the campaign.

The site will also carry user generated content, clips from the Yahoo Video network, interactive games, mobile applications, music video playlists and cocktail recipes.

The hub will be promoted via TV and online advertising, display advertising, sponsored search and editorial links within the Yahoo Video network

The launch of Get Your Island On follows a repositioning by Malibu, which kicked off in June with a TV ad campaign.

Vizeum won the majority of Pernod Ricard's £50m European planning and buying work, including the £6m business in the UK last year, after competing against MediaCom and ZenithOptimedia in a review.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email