Vizeum brokers deal for weekly show on Yahoo Video

LONDON - Vizeum UK has brokered a partnership between drinks group Pernod Ricard and Yahoo to produce a weekly web show that will air on Yahoo Video.

Show time: Get Your Island On will air on Yahoo Video for six months
Show time: Get Your Island On will air on Yahoo Video for six months

The media agency and internet service provider have developed a |Malibu-branded show called Get Your Island On, which will be hosted on a dedicated Yahoo Video hub, presented by comedian Tom Price.

The show, which will run for six months, will take users on a weekly Tour of video content and is aimed at reaching 70% of 18 to 24-year-olds over the course of the campaign.

The site will also carry user generated content, clips from the Yahoo Video network, interactive games, mobile applications, music video playlists and cocktail recipes.

The hub will be promoted via TV and online advertising, display advertising, sponsored search and editorial links within the Yahoo Video network

The launch of Get Your Island On follows a repositioning by Malibu, which kicked off in June with a TV ad campaign.

Vizeum won the majority of Pernod Ricard's £50m European planning and buying work, including the £6m business in the UK last year, after competing against MediaCom and ZenithOptimedia in a review.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP strikes strategic deal with AppNexus

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

Share
Downton Abbey launch audience drops 1.1m from 2013

Downton Abbey launch audience drops 1.1m from 2013

'Downton Abbey' returned with an average audience of 8.4 million last night, down from 9.5 million last year.

Share
Ukraine unrest hits ZenithOptimedia adspend forecasts

Ukraine unrest hits ZenithOptimedia adspend forecasts

ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine.

Share

Get news by email