Body Shop hires search specialist

LONDON - Search agency The Search Works has been appointed by cosmetics giant The Body Shop to manage its search engine marketing.

The Search Works will handle The Body Shop's search campaigns and its responsibilities will include helping to increase the company's visibility in search engine listings and expanding overall brand awareness.

The Search Works will liaise closely with L'Oreal subsidiary The Body Shop's team of in-house marketers to drive potential and returning customers to the website.

David McQueen Johnston, director of e-commerce for The Body Shop, said: "It was our aim to enlist a UK-based agency capable of meeting our need for a dynamic and flexible SEM plan."

Last month, The Search Works secured the contract to handle search engine marketing for Mothercare and the Early Learning Centre.

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