Finnegan appointed global president at Starcom MediaVest

LONDON - Starcom MediaVest Group has appointed former OMG Digital chief Sean Finnegan as its global president and chief digital officer.

Finnegan: joins Starcom MediaVest from Vibrant Media
Finnegan: joins Starcom MediaVest from Vibrant Media

Finnegan joins from Vibrant Media, where he was an advertising executive for seven months.

He replaces Curt Hecht who, according to reports, has moved to an executive role at VivaKi, the digital unit of Publicis Groupe launched in June that combines the digital operations of group networks such as Starcom, Digitas, Denuo and ZenithOptimedia.

Prior to working at Vibrant Media, Finnegan was chief executive of OMG Digital.

Finnegan began his career as a planner at BBDO in New York and has worked at interactive agencies including TribalDDB. He will operate out of SMG's Chicago office.

Finnegan will work with chief executive Laura Desmond on company strategy, and will also work with leading clients such as Procter & Gamble, General Motors and Coca-Cola.

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