IPC and Clinique in Marie Claire tie-up

LONDON - IPC and Clinique have signed a commercial tie-up that will see the cosmetics brand support the launch of a new virtual makeover tool from IPC women's brand Marie Claire.

The interactive tool, Marie Claire Makeovers, will allow users to try out new beauty looks while sitting at the computer. Users upload a photo and are then able to test a number of styles, colours and beauty applications, including eyeshadows and blushers, before clicking through to purchase.

Marie Claire Makeovers, available through the website www.marieclaire.co.uk, incorporates a portfolio of products from the Clinique range.

Marie Claire publishing director Richard Johnstone said: "We are continually building the beauty offering on www.marieclaire.co.uk and this interactive tool is an exciting addition to our already marketing leading beauty channel."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email