Island of Ireland report: views on the market

LONDON - Business leaders across the Irish media sector give their opinions on the state of the market.

Island of Ireland report: views on the market
Island of Ireland report: views on the market

Sarah Little, commercial manager of the Belfast Telegraph:
"Northern Ireland has changed. The political climate is different now. We must bring people into the paper again by delivering. We're going to look to a more integrated marketplace in the future."

Euan Jarvie, managing director of MediaCom Ireland & Scotland:
"Irish young people still buy newspapers. It's always a challenge to get readers between 20 and 30 in the UK; that's the major difference [between the markets]. How they did it I don't know. When you're about you can see everyone reading a newspaper."

Andrew Sinclair, deputy managing director at OMD Ireland:
"Ad spend for the first six months was up but as we approach the end of the year media spend can be the first thing to go. We're just waiting and seeing and keeping our finger on the pulse."

Norah Casey, chief executive of Harmonica, a Republic of Ireland-focused publisher:
"My colleagues in London are struggling more than us. I notice there's more doom and gloom in London. Our cover sales are much higher and ad revenue is up 12%. The sectors which are doing worse are recruitment, property and financial services, but they don't affect us. There's talk of recession but it's whether you take a long-haul holiday or stay in Europe."

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