Computing/Gadgets - Future remains bright for niche magazines in technology sectors

It should not take a techie to identify the single factor that dominates the technology and gadgets magazine sector - Future Publishing.

Future's multi-platform Games-Master magazine
Future's multi-platform Games-Master magazine

The technology specialist appears in six of the top eight rankings, with five computer gaming titles and one photography title.

That said, the highest-circulation technology title is Media Week owner Haymarket's Stuff, which sold 88,081 copies per month between January and June this year. However, the glossy gadget title saw year-on-year sales drop 5.1% and its period-on-period figures fall 9.1%.

Tom Dunmore, Stuff's brand director, remains bullish, despite the challenging market. He says: "It's a tough time on the news-stand, but Stuff has once again outperformed the market and we continue to gain market share and grow our subscriber base."

The title has introduced a number of innovations, including a compact version and greater investment in the website. It has also expanded its global presence to 26 markets, including China, India and Morocco.

Future's multi-platform Games-Master magazine suffered a drop in circulation, falling 4.2% year on year, but the publisher's other console-specific titles experienced impressive rises. Of particular note, Official Nintendo Magazine and PSM3 saw double-digit year-on-year rises.

James Binns, Future's publishing director of games, says: "We are showing growth across all three console markets. Against a backdrop of struggling news-stand sales for men's lifestyle titles, our specialist approach has driven a rare growth story."

Future's Digital Camera also fared well, with year-on-year sales up 8.6%. Matt Pierce, group publisher of Future's digital creative portfolio, says: "In a very busy sector, it's pleasing that we're able to show growth. Our audiences are more affluent and older than those of other magazines - and that has insulated us in the current economic market."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.


Get news by email