Calvin Klein and Condé Nast strike online ad deal

LONDON - Condé Nast has signed an exclusive deal with fashion brand Calvin Klein to run an ad campaign for its fragrance Secret Obsession on the vogue.com website.

Ad deal: Calvin Klein to run Secret Obsession campaign on vogue.com
Ad deal: Calvin Klein to run Secret Obsession campaign on vogue.com

The deal, which will run for four weeks and will kick off before the campaign breaks nationally, will see Calvin Klein sponsor VogueTV and run banner advertising across the site. Calvin Klein will also offer exclusive sampling to Vogue.com readers.

Serena Privett, commercial director for CondéNet, said: "We are delighted that Calvin Klein has selected Vogue.com to break the campaign in the UK. This confirms the enormous potential Vogue.com offers our clients in both audience delivery and individuality."

As part of the commercial tie-up, Vogue.com will also be running a risqué version of the television ad which features Hollywood actress Eva Mendes. The TV ad has proved highly controversial in the US, owing to its sexual content.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email