Calvin Klein and Condé Nast strike online ad deal

LONDON - Condé Nast has signed an exclusive deal with fashion brand Calvin Klein to run an ad campaign for its fragrance Secret Obsession on the vogue.com website.

Ad deal: Calvin Klein to run Secret Obsession campaign on vogue.com
Ad deal: Calvin Klein to run Secret Obsession campaign on vogue.com

The deal, which will run for four weeks and will kick off before the campaign breaks nationally, will see Calvin Klein sponsor VogueTV and run banner advertising across the site. Calvin Klein will also offer exclusive sampling to Vogue.com readers.

Serena Privett, commercial director for CondéNet, said: "We are delighted that Calvin Klein has selected Vogue.com to break the campaign in the UK. This confirms the enormous potential Vogue.com offers our clients in both audience delivery and individuality."

As part of the commercial tie-up, Vogue.com will also be running a risqué version of the television ad which features Hollywood actress Eva Mendes. The TV ad has proved highly controversial in the US, owing to its sexual content.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Sky Atlantic to host ice-themed ad break for Fortitude launch

Sky Atlantic to host ice-themed ad break for Fortitude launch

Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.

Share
Twitter readies election messages for your feed

Twitter readies election messages for your feed

Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.

Share
Time Inc UK restructures ad team

Time Inc UK restructures ad team

Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.

Share

Get news by email