MMA seeks public reaction to mobile ad guidelines

LONDON - The Mobile Marketing Association (MMA) has invited the public to give feedback on its global mobile advertising guidelines.

The guidelines aim to encourage the uptake of mobile advertising worldwide while protecting the customer's experience.

The public may comment on the guidelines until 5pm on 5 September, after which the document will be finalised and re-released in early October.

The guidelines aim to create a framework to enable brands and media companies to deliver mobile advertising in a positive and consistent way.

Laura Marriot, MMA president, said it was important to open the guidelines to public comment to ensure their acceptance across the industries and to further best practice.

Since the release of the guidelines in April this year, revisions have included: recommendations on the automatic resizing of mobile web banner ads, revision of the size recommendations for multimedia messages and ad unit guidelines for mobile video and TV.

The current version of the MMA guidelines can be downloaded here

The public may make comments here

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