Disney acquires Raisingkids.co.uk

LONDON - Disney Interactive Group has acquired Raisingkids.co.uk as it moves to expand its online parenting portfolio.

Raisingkids website now part of Disney Interactive
Raisingkids website now part of Disney Interactive

The deal follows last month’s launch of Disney’s own parenting website UKfamily.co.uk.

Raisingkids.co.uk provides resources and a community for parents throughout the UK. Disney said there would be a subtle integration with UKfamily.co.uk although both sites will continue to operate separately.

Raisingkids.co.uk has 142,000 unique visitors per month, 1.3 million page impressions and a registered database of more than 100,000 parents.

The site was founded in 2001 by child psychologist and Dr Pat Spungin, who will stay working on the site, as will site editor Catherine Hanly, and web producer Michael Howard.

Raisingkids.co.uk will be managed as part of the portfolio of sites under Disney Online, a unit of Disney Interactive Media Group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email