Disney acquires Raisingkids.co.uk

LONDON - Disney Interactive Group has acquired Raisingkids.co.uk as it moves to expand its online parenting portfolio.

Raisingkids website now part of Disney Interactive
Raisingkids website now part of Disney Interactive

The deal follows last month’s launch of Disney’s own parenting website UKfamily.co.uk.

Raisingkids.co.uk provides resources and a community for parents throughout the UK. Disney said there would be a subtle integration with UKfamily.co.uk although both sites will continue to operate separately.

Raisingkids.co.uk has 142,000 unique visitors per month, 1.3 million page impressions and a registered database of more than 100,000 parents.

The site was founded in 2001 by child psychologist and Dr Pat Spungin, who will stay working on the site, as will site editor Catherine Hanly, and web producer Michael Howard.

Raisingkids.co.uk will be managed as part of the portfolio of sites under Disney Online, a unit of Disney Interactive Media Group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email