ITV to air British Heart Foundation's two-minute 'heart attack' ad

LONDON - The British Heart Foundation charity is launching a campaign to raise awareness of heart attack symptoms, with an exclusive solus ad break airing on ITV1.

The British Heart Foundation has created a two-minute film with the strapline "Watch your own heart attack", to air on ITV1 on 10 August at 9.17pm during Sunday night murder mystery drama Midsomer Murders.

Following the ad break, ITV will make the ad available via the red button in satellite homes on ITV's main interactive menu for one week.

The ad was directed by Brett Foraker, award-winning creative director of Channel 4, and stars actor Steven Berkoff.

The campaign, conceived and created by Grey London, also comprises a campaign with a call to "Watch Your Own Heart Attack" in billboards, press, washrooms and online, running up to the ad break on 10 August.

Teaser trailers, supported by well-known personalities including David Cameron, will be airing on ITV and on radio stations the week leading up to the film launch.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email