ITV to air British Heart Foundation's two-minute 'heart attack' ad

LONDON - The British Heart Foundation charity is launching a campaign to raise awareness of heart attack symptoms, with an exclusive solus ad break airing on ITV1.

The British Heart Foundation has created a two-minute film with the strapline "Watch your own heart attack", to air on ITV1 on 10 August at 9.17pm during Sunday night murder mystery drama Midsomer Murders.

Following the ad break, ITV will make the ad available via the red button in satellite homes on ITV's main interactive menu for one week.

The ad was directed by Brett Foraker, award-winning creative director of Channel 4, and stars actor Steven Berkoff.

The campaign, conceived and created by Grey London, also comprises a campaign with a call to "Watch Your Own Heart Attack" in billboards, press, washrooms and online, running up to the ad break on 10 August.

Teaser trailers, supported by well-known personalities including David Cameron, will be airing on ITV and on radio stations the week leading up to the film launch.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

Share
Record entries for Media Week Awards 2014: meet the judges

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

Share
Outdoor grows 6.4% to £258.8m in Q2

Outdoor grows 6.4% to £258.8m in Q2

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

Share

Get news by email