UKTV supported by seafood firm

Young's Seafood is to fund a new prime-time UKTV Food commission, Mitch and Matt's Big Fish, in a six-figure deal.

In Mitch and Matt's Big Fish, the founder of the FishWorks restaurant chain, Mitch Tonks, teams up with former England rugby international, Question of Sport team captain and celebrity foodie, Matt Dawson, for a fish-focused road trip around the UK.

The 10-part series, which is expected to start airing in November during UKTV Food's prime-time schedule, will be produced by Denham Productions.

The deal was negotiated by Sally Quick, UKTV's head of commercial partnerships, and agency Arena BLM.

As part of the deal, the series will feature Young's branded bumper credits.

All on-air promotions of Mitch and Matt's Big Fish will feature Young's Seafood branding.

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