Walker wins new lottery business

Walker Media has picked up the new Health Lottery media planning and buying account.

The agency beat MindShare and ZenithOptimedia to the business, with PHD understood to have pulled out in the early stages.

Health Lottery plans to launch this year and will donate money to NHS local services. It has allocated £8m for its media budget until the end of the year. Its media budget for next year is not known.

It aims to launch a television show, but broadcast sales sources said it would be difficult to operate in competition with the National Lotteries. It does not have a licence granted to run the lottery yet.

One agency source said: "From a media perspective, it would need to buy a campaign but would need the flexibility to cancel it all."

Pitches were handled by the AAR.

Last week, it emerged that Delaney Lund Knox Warren & Partners was on track to pick up Health Lottery's creative account, after VCCP won and lost it in a matter of days.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email