Boots invites pitches for media planning, buying and comms

LONDON - Boots has put its £45m media planning, buying and comms business up for review less than a year after handing the latter to MediaCom.

Boots: reviewing media arrangements
Boots: reviewing media arrangements

MediaCom, which was awarded the media planning and buying business in 2003 and the comms brief in August 2007, is re-pitching for the entire account. It is not known who the other bidding parties are.

Naked originally picked up the strategic comms brief in 2003 at the same time as Boots awarded media planning and buying duties to MediaCom and its creative account to Mother.

UK marketing director Elizabeth Fagan, a former DSGi marketer and ex-managing director of Boots Opticians, said this week the company was "committed to regular reviews with our agencies as best practice and this is simply part of that process".

The review is a closed pitch and letters were sent to those on the shortlist yesterday (Monday).

In the run-up to last Christmas Boots ran a high-profile multimillion-pound campaign, created by Mother, called "Operation Get Gorgeous", which depicted a group of women getting ready for an office party set to the song Here Come the Girls. The ad helped Boots buck the trend of poor like-for-like sales on the high street during the final quarter of 2007.

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