Hair's August issue will feature a redesigned cover, refreshed interior and new editorial features. The changes come after six months of research, plus editorial input from former Now editor, Jane Ennis.
Key new features include 360 Style, which features celebrity hairstyles, and Hair Speak, a glossary of hairdressing terms.
The new-look Hair will be promoted in IPC's portfolio of women's glossies and on their websites, including Marie Claire, In Style, Look and Now.
Retail support includes point-of-sale promotion in supermarkets, major health and beauty retailers and top-selling independents. The August issue will go on sale from 3 July.
Last month, IPC expanded its digital presence with the seven-figure acquisition of online gaming portal mousebreaker.com.
The gaming portal will be used to ramp up its offering across IPC Ignite, its men's lifestyle and music division.
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Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.
The Financial Times has launched its FT Global Commercial Academy (GCA) today, a learning and development programme for staff ahead of its move into a single-edition, global print product in the second quarter of 2014.
Harrods will target a youth audience for the first time in its history with brand activity that will kick off with the headline sponsorship of this month's Vogue Festival.