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Subject: Bye bye Bill Gates ... and thank you!

From Mel Carson's Digitales

If I had a pound for everyone who's asked me to fix their PC after they found out I work for Microsoft, I wouldn't be as rich as Bill Gates, but I'd have a few bob.

Friday was Bill's last day at Microsoft after 30-odd years. He's hanging up his mouse and giving away everything he's ever owned through his charity, the Bill & Melinda Gates Foundation.

Check out his career and his achievements are staggering, so even if you're a Firefox aficionado or you've had a bit of trouble with Vista, spare a thought for the guy who's responsible for much of the productivity software and services that most of us earn a living using every day.

It really is an end of an era ...

Subject: Fine day for older social networkers

From Justin hunt's Bloggerati

A new social network, Finerday (www.finerday.com), launches soon enabling older people to stay in contact with their families, with the emphasis on ease of use.

The launch suggests social networks are going to develop further in distinctive niches. It also destroys the myth that social media is just for young people - a view often peddled by middle-aged communications professionals who don't understand the web.

There's been a lot of talk lately about the size of respective social media networks and it's an interesting sport to keep an eye on the figures. But small, deep niches could become very influential. Niche social networks should also make advertising and PR easier to target as it becomes clearer who is using them.

Social networks are sprouting up all the time, reflecting a more important trend that the audience on the web is starting to own the web. Increasingly, people want social tools to share information with their friends without referring to any organisations, a point that organisations must take into account.

- For more Media Week blogs: www.mediaweek.co.uk/blogs To blog for Media Week, e-mail rich.sutcliffe@haymarket.com.

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