Media Bitch

Loose Talk ...

Love was in the air when Match.com pitched up at the Isle of Wight festival. The online "lurve" specialist teamed up with sponsor, BT, giving revellers the chance to declare their passion by texts, which were then displayed on big screens on the main stage.

Thousands of love missives, and a whopping 15 marriage proposals, came through. Any regretful hangovers the next morning? Cupid and Fate, stars of Match.com's ad campaign, certainly kept themselves busy, hobnobbing with performers such as Kate Nash (pictured).

Over in Wapping, News International executives breathed a sigh of relief when it emerged that ex-Sun editor Kelvin MacKenzie won't stand against David Davis in next month's by-election in Haltemprice and Howden. Perhaps he reconsidered his own advice to editors who think they're "running the country". He once remarked: "... go to your boss and say, 'I am simply going mad and I need to have a spell in the real world'." Welcome to the real world, MacKenzie.

And can there be any truth in the rumour that BBC Magazines took ZenithOptimedia on a Euro football jolly and furnished them with stolen tickets? A Bitch source says some Zenith folk were later arrested and spent a short stint in jail. They still don't know if they will have criminal records for being in possession of stolen goods. Has the Beeb been on eBay?

ARENA BLM SIGNS UP FOR THREE PEAKS CHALLENGE

Arena BLM is taking team-building to the extreme, as 13 of its planners and buyers ready themselves for the Three Peaks Challenge.

Tougher than the most gruelling of pitches, the climb covers the three highest peaks in the UK in just 24 hours.

On Friday, 12 September, the baker's dozen will split into two teams for a 3,407-metre climb, 23-mile walk and 400-mile drive from Scotland to England.

Led by Chris Armond, business director, and Jo Blake, head of press, the intrepid team includes: Claudia Howard, Bre Rossetti, David Harvey, Susie Thompson, Laura Langthorne, Sara Hayward, Andrew Cockburn, William Bonaddio, Amy Matthews, Matt Lovell and Gabriella Bonaddio.

The team members can already be found honing their map-reading skills and hydrating their media-hardened bodies in the pubs of Soho and Holborn.

It's an arduous mission, but the ultimate goal is to raise at least £10,000 for the charity, VSO.

Presumably, team members will have a day or two off to recover?

Fat chance - after completing the challenge, they're due back in the office at 9am on Monday for a debrief with Arena BLM chief executive Steve Booth.

SPANNERWORKS IN ROW OVER RUBBISH

Brighton-based digital agency Spannerworks felt the wrath of the community when local paper The Argus broke news of a littering offence, which cost the business a fine of £1,500.

Argus.co.uk reported the company's alleged fly-tipping, which led to 22 comments being posted.

Some berated the council for over-punishment, but others were less forgiving.

One venomous post read: "Sounds like iCrossing (Spannerworks' US parent company) is offering the same service to the council as it gives its clients ... rubbish."

ALL MOUTH

"One episode contained 80 F-words ... and I'm not referring to the fondue" - Australian Liberal senator Cory Bernardi has launched an inquiry after counting 80 "F-words" in one 40-minute episode of Ramsay's Kitchen Nightmares, on Channel 9. A government committee is considering parental "locks" for TVs.

GREAT VIRAL ... ADDICTION TO PSYCHO-GRANNY

Psycho-granny takes to the road on a mission to kill ... little fluffy animals. Foul-mouthed, this viral by Addiction for the new Road Kill toy range hits all the right buttons. Aired on Friday Night with Jonathan Ross, it puts paid to our reputation as a nation of animal-lovers. Watch it at http://www.youtube.com/watch?v=83S7w2bdwtY

OUT & ABOUT

Future's chief executive Stevie Spring (or should that be Stevie Wonder) at a Euro magazine publishers' event in Brussels.

Primesight's Olivia Wilding with Apprentice winner Lee McQueen at the Boodles tennis tournament. Now that's what I'm talking about.

Ladies' Day: ladies from experiential agency iD at the Race for Life finish line, to support Cancer Research UK.

- E-mail your pictures to hayley.pinkerfield@haymarket.com.

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