Primesight Mall(2) is launching in 20 UK shopping centres, including Bluewater in Kent. The backlit format goes live on 30 June with T-Mobile as launch advertiser. Primesight is targeting premium brands seeking to attract consumers who might not be influenced by traditional shopping mall formats such as washroom panels. Naren Patel, Primesight chief executive, said: "We will expand the portfolio over the next year and expect to have more than 90% of our sites in the top 50 malls."
- Print & Online Sales Executives - Leading Media Brand Shape Media Central London
- Account Manager Carreras Lathane Associates - CLA Northern Home Counties
- Publishing Director Carreras Lathane Associates - CLA South West London
- Business Development Executive Formula Won London
- Ad Ops Manager Lipton Fleming London
There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.
Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.