Euro 2008 breaks online traffic record

LONDON - The official website of the UEFA Euro 2008 football championships has more than doubled traffic levels from the previous competition, registering more than one billion page views already, according to the company running the website.

Euro 2008 breaks online traffic record
Euro 2008 breaks online traffic record

UEFA Media Technologies, the subsidiary in charge of production, said, since its launch in February, euro2008.com has broken all previous records for the competition, with 42 million people from more than 200 countries visiting the site in June.

The top two countries providing the most visitors have so far been the U K (15%) and the US (8%), despite neither nation having a national team at the tournament.

Of the other popular countries, Germany provided 8% of the traffic, Canada 5% and Finland 4%, followed by Italy, Spain, France, Turkey and Switzerland, who all total around 3% or less of the total visitors.

This year marks the first time that the official Euro website has offered video coverage in three different ways - live match simulcast in collaboration with UEFA broadcasting partners; video-on-demand offering individual matches, and highlights, and free videos produced as vodcasts shown twice a day, with news interviews and reports direct from the streets of Austria and Switzerland.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email