Iash investigates fighting and porn site ads

LONDON - Trade body Internet Advertising Sales Houses (Iash) has launched an investigation following revelations of online ad misplacement on an obscene US-based site.

Iash investigates fighting and porn site ads
Iash investigates fighting and porn site ads

Last week, ads from top brands such as Orange and Virgin Media were found on a barred website, onlyfights.com, which carries explicit videos of street fights and pornography from affiliates or exchanges outside Iash. 

Iash, founded by the IAB to police the activities of sales houses and encourage best practice, has released a statement explaining that James Aitken, the chair of the body, is examining all available evidence with support from the internet auditing body, ABCe. 

The investigation will report back to the Iash steering committee within four weeks and will impose sanctions if it is found out that any Iash networks were involved. 

Aitken said: "This latest debacle demonstrates a clear need for those remaining networks outside Iash to sign up to the code of conduct. It's highly regrettable that certain networks and sales houses don't see the absolute need to clean up their act. Advertisers also need to take more care of who they are entrusting their brand to. Advertisers must be wary, or avoid UK IP targeting on unvetted US sites."

The news comes as Iash moves next month to launch twice-yearly "random month" full audits of members' processes, conducted by ABCe.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email