Ryanair puts ads on lockers

LONDON - Ryanair's latest commercial wheeze is to create advertising sites on its aircrafts' cabin overhead luggage lockers. Fourth Edition, an Irish company specialising in niche, out-of-home ad opportunities, has developed the framing system, Aeropanel, that houses the ads.

Ryanair puts ads on lockers
Ryanair puts ads on lockers

Ambient Media, the ambient planning and buying specialist, will open a UK office for Fourth Edition. Its managing director Craig Ciurlonis said: "The Aeropanels are discreet, but unmissable, and we're convinced that many advertisers will take advantage of this unique opportunity to reach a large, upscale market."

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