MEC moves into PR through WPP link-up

Mediaedge:cia has entered the public relations arena through a tie-up with sister WPP PR agency Cohn & Wolfe.

MEC will provide media planning, research and insight to Edison, a new division created within public relations agency Cohn & Wolfe, aimed at targeting communications campaigns more effectively and using consumer insight to develop creative campaigns.

Claire Mann, previously managing director of consumer at Cohn & Wolfe, will run the new venture as insight and creative director.

Steve Hatch, managing director of MEC, said he intends to tap into Edison to offer clients services such as reputation management. Edison will also appoint a brand planner to work with MEC and link Edison to a similar venture already launched at Cohn & Wolfe New York.

Hatch said that PR is a "natural area of extension" for media agencies, noting that agencies are well placed to identify influential companies and people.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email