Veet on board Bauer platforms

LONDON - Bauer Advertising has secured cosmetic brand Veet to promote its new Red Carpet Glamour campaign.

The 13-week campaign will run across Bauer Consumer Media's TV, radio, online and print platforms.

As part of the deal, Bauer magazine brands More and Heat will run advertorials, with ads in More focusing on Veet's new product range, Veet Debut.

Radio activity will include a tailored Heat radio show, Heat Celebrity Spin with Veet, which will be broadcast every Friday for 12 weeks.

Online activity includes the launch of a microsite on Heatworld.com, which will provide Heat radio listeners with beauty and glamour tips.

No financial details of the deal have been disclosed.

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