Vizeum lands Blyk account

LONDON - Blyk, the ad-funded mobile network, has ramped up its commercial activity by appointing media agency Vizeum.

Vizeum will plan media for Blyk with a specific focus on developing a digital media plan for the brand.

Account managers will be Ben Wood, managing partner of Vizeum, and Nick Dickson, digital group account director, also of Vizeum.

Blyk recently announced that it has hit its target of signing up 100,000 members six months ahead of schedule.

Blyk's strategy has been to use interactive, relevant advertising messaging to build relationships between brands and the hard-to-reach youth market, and claims to have achieved a 29% response rate across all of its campaigns.

Dean Merrion, director, member sales and marketing for Blyk, said that the mobile company was impressed by the raft of youth brands on Vizeum's roster.

Ben Wood, Vizeum managing partner, added: "Now that it [Blyk] has successfully reached its 100,000-user milestone, we'll be concentrating on growing the base further through a spectrum of digital media and affiliate channels, coupled with WOM and advocacy programmes."

The news follows last week's appointment of Christopher Bennett as Blyk's commercial director, who will oversee the network's advertising strategy.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email