Insiders' Guide - Zed Media print buying team

Number of people in your team?

Eight. Six of us have been together for nearly three years, and those that have escaped the print buying team have moved within Zed Media, which has just featured in The Sunday Times' 100 Best Companies to Work For league. We plan and buy print campaigns, ranging from display advertising, inserts and advertorials to door to door.

Who does what?

Andrew Keens, Verity Matthews, Nicky Whatley, Ann-Claire Paton and Luisa Parginou represent the engine room of the media-buying operation, Claire Sweeney manages the press output, and Marcellus Boyce is head of inserts. Finally, Anthony Gibson-Watt, buying director, oversees the print buying team.

Who is the biggest character and why?

Some call him the poshest man in media; others the tallest man in media. One thing is for sure: when Anthony is around, clients and colleagues notice his booming voice and long shadow. He's never shy to go out on a breakfast or a lunch, and is in his element when perusing the wine list or ordering a la carte. Big Tone marks 10 years in media on 6 June.

What is your office atmosphere like?

Fast and furious, injected with pace by the frantic trance selection that sits on Big Tone's desk. The troops are often rallied for meetings with the use of a Heart FM loudhailer.

What stands you apart from the rest of the industry?

Our ability to produce outstanding work for our clients. Metro created an exciting industry competition for £300,000-worth of media inventory with the launch of Johnny Ball Reveals All. Our winning entry for Zurich was an all-staff effort and invited readers to design their own Metro logos for the Change Happenz competition. To top that, we approached the next industry competition with confidence: Telegraph Media Group's Brand Pioneers contest, which we scooped for Open University.

What does it take to get a job in your team?

The right skills, attitude, enthusiasm and timing. With the emphasis on promoting within, and encouraging internal moves to retain talent within Zed, new roles have come up recently to welcome our recent additions Luisa and Ann-Claire.

How are staff encouraged to hit targets?

The emphasis is on positive motivation and enhancing career progression. Individual performance is linked to some of our business targets, and we have an internal award scheme called the Wizeds, which gives team members the opportunity for company-wide recognition for work beyond the call of duty.

Where do you all let your hair down?

We usually congregate around The Marquis in Charlotte Street, infamous for its fine wine selection and its walk-in humidor. From there, we might head to the top-end establishments nearby.

Is your team the best in the business? E-mail harriet.dennys@haymarket.com.

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