Blinkbox to launch ad-funded channel

Film clip and download website Blinkbox is developing an ad-funded TV service and has fully launched after attracting more than a million users since it went into beta testing mode in October.

The ad-supported TV channel will allow users to watch free, long-form TV shows.

Company founder Michael Cornish - a former Channel 4 exec and founder of Atom Films - has been negotiating with content owners since September and claims to have pulled together the web's largest legal film and TV collection.

The site boasts 10,000 scenes from 1,600 movies and TV shows including Scarface, Jaws and South Park. Content partners include Warner Brothers, Universal, Paramount, Aardman and Discovery, which have all signed up to a revenue-share model based around BlinkBox's download-to-own and download-to-rent services.

Advertisers that have signed up hoping to attract the site's 16 to 34-year-old user-base include Vodafone and Fox.

Sales for the site are being handled by BlinxBox's in-house ad team headed by Oliver Snoddy, as well as through digital agency Unanimis.

Cornish predicted that the site's strong social media element is the key to the site's success. A search marketing and viral campaign is also being launched to promote the site, which has relied on word of mouth.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email