Trent FM arena sponsorship deal

LONDON - Nottingham radio station Trent FM will sponsor Nottingham Arena for the next four years.

Under the terms of the agreement, which comes into effect immediately, the 10,000-capacity venue will now be known as Trent FM Arena Nottingham

Media organisations have struck similar branding deals in the past. The Manchester Evening News has sponsored the Manchester Arena since it opened in 1995.

Trent FM, which launched as Radio Trent in 1975, has a weekly reach of 337,000, and is owned by GCap Media.

Last week, the station was reported to be on a list of Midlands stations likely to be sold following the £375m takeover of GCap Media by Global Radio. The combined Global/GCap organisation will own four other stations in the area: Heart, Ram, Leicester Sound and Gold.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email