Trent FM arena sponsorship deal

LONDON - Nottingham radio station Trent FM will sponsor Nottingham Arena for the next four years.

Under the terms of the agreement, which comes into effect immediately, the 10,000-capacity venue will now be known as Trent FM Arena Nottingham

Media organisations have struck similar branding deals in the past. The Manchester Evening News has sponsored the Manchester Arena since it opened in 1995.

Trent FM, which launched as Radio Trent in 1975, has a weekly reach of 337,000, and is owned by GCap Media.

Last week, the station was reported to be on a list of Midlands stations likely to be sold following the £375m takeover of GCap Media by Global Radio. The combined Global/GCap organisation will own four other stations in the area: Heart, Ram, Leicester Sound and Gold.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Terri White named as new editor of Empire magazine

Terri White named as new editor of Empire magazine

Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.

Share
The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

Share
Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.

Share

Get news by email