Trent FM arena sponsorship deal

LONDON - Nottingham radio station Trent FM will sponsor Nottingham Arena for the next four years.

Under the terms of the agreement, which comes into effect immediately, the 10,000-capacity venue will now be known as Trent FM Arena Nottingham

Media organisations have struck similar branding deals in the past. The Manchester Evening News has sponsored the Manchester Arena since it opened in 1995.

Trent FM, which launched as Radio Trent in 1975, has a weekly reach of 337,000, and is owned by GCap Media.

Last week, the station was reported to be on a list of Midlands stations likely to be sold following the £375m takeover of GCap Media by Global Radio. The combined Global/GCap organisation will own four other stations in the area: Heart, Ram, Leicester Sound and Gold.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

One in seven Brits using ad blockers online, say YouGov

One in seven Brits using ad blockers online, say YouGov

Around 15 per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.

Share
Watch: Clear Channel's William Eccleshare on outdoor innovation

Watch: Clear Channel's William Eccleshare on outdoor innovation

William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising.

Share
The Independent halves annual losses to £4.6m

The Independent halves annual losses to £4.6m

The Independent has halved its trading loss in its last financial year, attributed to increased revenues generated by its digital operation and offshoot i, and cost-savings in production.

Share

Get news by email