Trent FM arena sponsorship deal

LONDON - Nottingham radio station Trent FM will sponsor Nottingham Arena for the next four years.

Under the terms of the agreement, which comes into effect immediately, the 10,000-capacity venue will now be known as Trent FM Arena Nottingham

Media organisations have struck similar branding deals in the past. The Manchester Evening News has sponsored the Manchester Arena since it opened in 1995.

Trent FM, which launched as Radio Trent in 1975, has a weekly reach of 337,000, and is owned by GCap Media.

Last week, the station was reported to be on a list of Midlands stations likely to be sold following the £375m takeover of GCap Media by Global Radio. The combined Global/GCap organisation will own four other stations in the area: Heart, Ram, Leicester Sound and Gold.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Top 10 regional press ads
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Share
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Share

Get news by email