PHD poaches ITV1 marketing chief

LONDON - PHD has poached ITV1 marketing controller Euan Hudghton as head of new business and marketing across the group.

Hudghton will work closely with the managing directors of PHD Group agencies PHD, PHD Rocket and PHD North, as well as Drum, PHDiQ and BrandScience to develop new-business opportunities and head marketing initiatives.

He will take up his PHD Group board-level position on 16 June, reporting to Sam Phillips, new business and marketing director at Omnicom Media Group UK.

Hudghton spent 12 years at ITV, most recently as marketing controller of ITV1. His previous roles at the broadcaster include marketing controller of ITV Sport and marketing manager across ITV1 and ITV2.

Hudghton’s duties will include those of current PHD head of business development, Natasha Taylor, who is set to leave the agency. However, he will take on a raft of additional responsibilities as the main marketer and new business person throughout PHD Group.

Daren Rubins,  PHD managing director, said Hudghton was appointed on the basis of his marketing nous and understanding of brands.

“Euan will bring a level of marketing that we haven’t had here for some time,” he said. “We preach to clients about the value of brands, but I don’t think media agencies are good at marketing themselves.”

Hudghton will be responsible for building on PHD’s heritage and its positioning as a “pioneering” agency.


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email