Hudghton will work closely with the managing directors of PHD Group agencies PHD, PHD Rocket and PHD North, as well as Drum, PHDiQ and BrandScience to develop new-business opportunities and head marketing initiatives.
He will take up his PHD Group board-level position on 16 June, reporting to Sam Phillips, new business and marketing director at Omnicom Media Group UK.
Hudghton spent 12 years at ITV, most recently as marketing controller of ITV1. His previous roles at the broadcaster include marketing controller of ITV Sport and marketing manager across ITV1 and ITV2.
Hudghton’s duties will include those of current PHD head of business development, Natasha Taylor, who is set to leave the agency. However, he will take on a raft of additional responsibilities as the main marketer and new business person throughout PHD Group.
Daren Rubins, PHD managing director, said Hudghton was appointed on the basis of his marketing nous and understanding of brands.
“Euan will bring a level of marketing that we haven’t had here for some time,” he said. “We preach to clients about the value of brands, but I don’t think media agencies are good at marketing themselves.”
Hudghton will be responsible for building on PHD’s heritage and its positioning as a “pioneering” agency.