Vital Stats - Growth of 'how to' video search

As the popularity of video-sharing websites such as YouTube and information-sharing websites such as Wikipedia grew, it was only a matter of time before the two were combined.

The latest phenomenon gaining interest online is "videopedia", a range of "how to" videos covering subjects from undressing a woman with your teeth, to more everyday tips, such as cooking a meal or hanging a picture.

There has been a massive rise in visits to one of these sites in particular, VideoJug.com. The site's market share of UK internet visits tripled between January 2007 and January 2008. In February, the site ranked at number 31 in Hitwise's multimedia category.

Search is extremely important for VideoJug, and search engines accounted for half of the site's traffic in February. Of the top 200 search terms that sent traffic to the site over the 12 weeks ending 9 February, 102 terms were cooking and recipe-related, while just under a quarter were "how to" queries. The number of different "how to" queries typed into search engines has increased by 12% over the past six months, with Hitwise recording just under 563,000 unique searches containing the term "how to" over the 12 weeks ending 9 February.

There are a number of other "how to" websites out there. Wikihow utilises the Wikipedia approach, relying on visitors to modify the content themselves, while Ehow's model is a combination of user-generated and professionally produced content, offering both text instructions and video. Each of these three sites has increased its market share significantly over the past 12 months, but VideoJug is pulling ahead of the competition.

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