Sales houses get all-clear following IASH probe

LONDON - Audit body ABCe has given the all-clear to members of IASH, the trade body for online ad sales houses, after some fell foul of the organisation’s code of conduct last year.

All 17 members of IASH have passed the audit, conducted on December ad inventory, which verified whether or not members were adhering to its code. IASH members will now be subject to random spot checks on their inventory, which will involve ABCe auditing inventory unannounced.

The process is designed to prevent sales houses placing ads next to inappropriate content, such as websites featuring sex and violence. ABCe was called in by IASH last July, after a string of incidents where major advertisers appeared next to videos of street fights, extreme political material and other inappropriate content.

These failings were subject to a BBC Panorama investigation that turned the spotlight on onine ad sales houses.

Since then, in a bid for further legitimacy, IASH has become a committee within the Internet Advertising Bureau, which works to promote the merits of online advertising.

Guy Phillipson, chief executive of the Internet Advertising Bureau, said that IASH members have reacted to protect clients’ brands.

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