Avanti extends out-of-home presence with Spar

LONDON - Avanti Screenmedia, the digital out-of-home contractor, has extended its contract to provide advertising in Spar convenience stores.

In-store Avanti screens
In-store Avanti screens

The deal extends Avanti's Spar contract for a further two years, covering Spar stores owned by Tates, the largest site operator for the retailer.

The company, which operates around 200 stores in the UK, is currently two years through a three-year deal with Avanti. Today's deal will extend the contract until the end of 2011.

Simon Rees, chief executive of Avanti, said the deal fitted with the company's strategy of extending existing client relations.

The news comes weeks after Avanti signed a deal with Bluewater, the North Kent shopping mall, to replace its digital advertising media.

Avanti now has the rights to sell ads in 34 shopping malls across the UK, offering advertisers a potential annual audience of 433 million consumers.

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