Insiders' Guide - Global Radio brand development

Number of people in your team?

Eight.

- Who does what?

The team is organised into categories that were decided democratically depending on individual interests, skills and contacts. Brand development director Ali Page is the team's psychiatrist, our senior development manager Susie Macklin looks after film and DVD, and our senior brand development manager Andy Moore takes care of music and telecoms. We then have five development managers: Doug Hope, our green and finance expert; Amanda Egbosimba, our cosmetics expert; Phillipa Blitz, our retail/fast-moving consumer goods guru; Athar Naser, who knows all about gambling and alcohol; and Asha Chandegra, who loves the travel sector.

- Who is the biggest character, and why?

The team is an eclectic mix of personalities, so it would be very unfair and almost impossible to highlight one particular person.

- What is your office atmosphere like?

The atmosphere depends on the workload. It can vary from being a buzzy mix of creative ideas to being rather like a library when we are all busy.

- What stands you apart from the rest of the industry?

Global Radio has a distinct culture, which means that people want to come and work for us. We represent great brands including Heart, Galaxy and LBC; we are generally perceived to be decent people to deal with, and we have some of the best cross-media partners in the industry. This year, we linked up with Kiss to offer clients the ability to buy into the Kiss/Galaxy network, making it easy for clients to reach huge numbers of 15 to 34s nationwide. And in 2008 to date, we have run seven integrated campaigns for clients such as Ford Ka, Lynx and CK One. We also have a real mix of talents in the team, from agency planning to TV buying, outdoor and magazines.

- What does it take to get a job in your team?

Creativity is a must-have, plus an ability to be a bit left-field at times, and a minimum of three years' experience in a related industry. We are not for the faint-hearted.

- How are staff encouraged to hit targets?

Our incentives include generous bonuses, client entertainment events such as go-karting and trips to New York and Tenerife, and themed beer afternoons.

- Where do you all let your hair down?

Our local for leaving do's and impromptu sessions of letting our hair down, or anywhere where Alison is paying.

- Is your team the best in the business?

E-mail harriet.dennys@haymarket.com.

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