Rolex is first sponsor of rejigged BBC.com portal

BBC.com, the public service broadcaster's international portal, has signed up Rolex as the first sponsor of its revamped website.

The deal, brokered by MindShare Interaction Worldwide, is one of the biggest commercial deals struck by BBC Worldwide since it was given BBC Trust approval to carry advertising on BBC.com last November. Launch advertisers for BBC.com were Hublot watches, Airbus and BA.

The deal with Rolex is part of a year-long partnership between the watchmaker and BBC Worldwide.

As part of the tie-up, Rolex will sponsor all BBC.com content, including news, weather and sport, allowing it to communicate specific brand messages to the roughly 28 million people that reside outside the UK and who use the site.

Kym Niblock, managing director of BBC.com, said the Rolex contract would help to deliver funds to invest in expanding the international reach of BBC.com.

BBC Worldwide has attracted controversy over its policy of carrying advertising on BBC.com, although it is pressing ahead with the plan amid hopes that the organisation will generate millions of pounds in new revenues each year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email