AOL network wins Asda affiliated job

LONDON - Supermarket chain Asda has awarded its consolidated affiliate marketing contract to buy.at, the affiliate network acquired by AOL last month.

Previously, buy.at handled the Asda account as a secondary network to performance-based digital marketing company TradeDoubler.
Asda’s affiliate marketing activity is designed to increase sales at asda.co.uk covering electricals, books, DVDs, mobile phones, clothes and groceries.

Sales will be tracked and analysed through buy.at’s management area, with variable commissions paid to the affiliates for each sale.

Chris Dalrymple, Asda online marketing manager, said the company was keen to review its account and to carry out test activity before consolidating into one affiliate network.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email