Government’s creative input welcomed

LONDON - Advertisers have welcomed government proposals to support the sector, particularly steps to protect their intellectual property and improve financial support for creative businesses.

On Friday, the Government published a strategic document on the creative industries, Creative Britain: New Talents for the New Economy. The document, which follows up on a report last June by The Work Foundation, outlines 26 government-backed initiatives to support the creative industry.

Among its plans, the Government intends to offer 5,000 apprenticeships by 2012 to help people from all backgrounds enter the creative industries. In addition, it will establish a network of regional creative hubs to improve creative businesses’ access to finance. The Government will also make it easier for creative businesses to apply for a public and private-funded investment fund, known as enterprise capital funds.

Hamish Pringle, director-general of the Institute of Practitioners in Advertising, said: “It’s an impressive piece of work, visionary and high in ambition. The goals are specific and practical. Too often you hear a lot of rhetoric and not much reality.”

The IPA welcomed the Govern¬ment’s moves to implement intellectual property legislation, requiring internet service providers and rights holders to cooperate in tackling illegal file-sharing by April 2009.

But proposals made no mention of an exemption for the creative industries from what the IPA sees as the potentially damaging transfer of undertakings protection of employment (TUPE) regulations.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email