OMD UK wins HMV search business

LONDON - Omnicom agency OMD UK has picked up the search engine optimisation account for music retailer HMV, after a three-way pitch.

The agency won the account after pitching against search specialist Latitude and HMV’s retained digital agency Code Computer Love.

Activity will centre around promoting HMV.com as one of the first options people see when searching the internet for music, films and other entertainment goods.

OMD said the win was one of the first times that it has won a natural search account in a pitch process against specialists.

The music and books retail group consolidated its media planning and buying arrangements for its music store and subsidiary Waterstone’s into OMD in May 2007, having previously used PHD for the book retailer.

The win included the digital account for HMV and OMD started running the retailer’s paid search advertising in August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email