Jeep owner goes online with Orange

LONDON - Mobile phone operator Orange has signed up car manufacturer Chrysler as exclusive homepage sponsor for its Orange.co.uk website.

From 25 to 28 February, the Dodge, Jeep and Chrysler brands will be promoted on Orange's homepage with skyscraper, banner, leader board and MPU ads.

Booked through BJKE, the campaign will promote the brands' "Your Way" web campaign for new financing deals.

Orange said the campaign utilised some areas of its homepage for advertising for the first time. The site currently features banner ads from brands including My Travel, Thomas Cook, Ebay and William Hill.

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