Sky Media increased its underlying share of UK TV ad spend last year, despite the removal of its Sky basic channels from the Virgin Media platform. Excluding the impact of the channels’ reduced carriage, BSkyB financials for the second half of 2007 show that Sky Media’s share of spot TV ad spend was up year on year by 0.3% to an average of 14.2%. Its ad revenue fell by £4m to £167m, reflecting the non-carriage of its basic channels such as Sky One on cable.
Reuters has agreed a deal to market The Guardian’s growing American online audience to US-based advertisers. Under the agreement, Reuters will sell all online advertising that targets the estimated five million US-based visitors to Guardian.co.uk.
Tourism Australia is reviewing its £51m global media account, currently held by Carat. The body has hired pitch consultant The Agency Register to handle the review. The three-year contract of Carat end on 30 June.
Avanti Screenmedia, the digital out- of-home contractor, has signed a deal with the country’s biggest shopping mall, Bluewater, to replace its digital media. The firm has already begun implementation of the sites, supply-ing screens and advertising content.
In Arena BLM secures £3m Westfield deal (Media Week, 5 February, page 7), we incorrectly stated that MPG was the incumbent for the Dollond & Aitchison media account. In fact, Publicis agency Starcom handled the account before Arena BLM picked up the £6.2m brief in December.