Virgin Media expands retail phone presence

LONDON - Virgin Media has formed a partnership with mobile phone retailer Phones 4u that will see it take over shop space in six stores for a six-month period.

Each of the stores, all located in the North West, have been refurbished with Virgin Media branding to showcase its range of products - including digital TV, video-on-demand, broadband, home phone and mobile.

The Phones 4u stores will appear to be split in half to shoppers and will also include a Virgin Media logo on the shop's front.

The trial went live from 1 February and, if successful in the initial six stores, will be extended further into Phones 4u's nationwide estate.

Virgin Media currently has 13 dedicated stores and 91 concessions in music retailer Zavvi stores.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email