Channel 4 to debut Skins online

LONDON - Channel 4 is to debut the second series of hit teen drama Skins online, with the first episode to be played on E4.com and social network MySpace - before its transmission on television.

Fans of the show will be able to view the first episode on MySpace, with the full TV episode split into four segments from this Saturday (2 February). Viewers will also be able to watch the entire first episode in one place at www.e4.com/skins between 10pm and midnight on 10 February.

Skins will get its first TV airing via digital channel E4 on 11 February at 10pm.
 
As part of the collaboration, Skins has a major advertising presence across MySpace UK. The Skins MySpace community has more than 110,000 friends.
 
MySpace and E4.com will also show Unseen Skins, a series of short online specials featuring new young writers and directors.

Sarah Martin, marketing manager for E4, said: "Getting programming out to where our viewers are is an ongoing and important part of E4's strategy."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".

Share
Frampton and Stephens respond to Magnus Djaba

Frampton and Stephens respond to Magnus Djaba

When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two respected media leaders, Andrew Stephens and Paul Frampton, offer their thoughts.

Share
How scarcity and necessity can help our industry

How scarcity and necessity can help our industry

What links the UK, Estonia, Israel, New Zealand and South Korea?

Share

Get news by email