Renault re-signs to Virgin Radio bulletins

LONDON - Virgin Radio has renewed its deal with Renault, the sponsors of its traffic and travel bulletins.

The contract, now in its third year, was re-signed in a six-figure deal for 12 months and was negotiated by Janet Dinger and Elen Thomas at Carat Sponsorship.

To mark the renewal, the sponsorship will now support both Renault Vans and the new Renault Laguna, with the tagline "Renault – Vans that won't quit".

In addition to sponsorship of the radio bulletins, the deal will incorporate two promotions in the Virgin Radio drive time slot, plus a branded microsite, both of which will offer listeners the chance to win one-off prizes.

The station's target age group of 25 to 44s is a perfect demographic audience for Renault, according to its national advertising manager, Jonathan Wignall.

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