Associated set to boost global ad sales

LONDON – Associated Newspapers’ new international sales director Nick Edgley has pledged to build its global sales network with the opening of a dozen new offices this year.

The company plans to increase its worldwide sales presence from 18 offices to around 30 by the end of the year. New locations under consideration by the newspaper group include Eastern Europe, Italy, the US and the Middle East.

Edgley said: “I want to spearhead the use of more categories – we could have representatives on property, for example, such as ad category specialists. There are gains to be had in property, travel and the recruitment market.”

Edgley was credited with increasing international advertising revenue to more than £8m for his former employer, Telegraph Media Group. But Associated has some way to go to match such levels of international ad sales.

He added: “Associated has a good reputation in the UK. It is good at presenting its products here, but not internationally.”


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