Edgley said: “I want to spearhead the use of more categories – we could have representatives on property, for example, such as ad category specialists. There are gains to be had in property, travel and the recruitment market.”
Edgley was credited with increasing international advertising revenue to more than £8m for his former employer, Telegraph Media Group. But Associated has some way to go to match such levels of international ad sales.
He added: “Associated has a good reputation in the UK. It is good at presenting its products here, but not internationally.”