DFS continues its backing of Dancing On Ice

LONDON - Furniture brand DFS is to sponsor ITV's third series of Dancing on Ice for the second year running.

The sponsorship package includes broadcast sponsorship as well as online and interactive.

Andrea Ridout, sponsorship account manager at ITV Customer Relations, negotiated the deal with Brilliant Media.

In ITV's recently announced schedule revamp, Dancing on Ice moves from its usual Saturday night slot to Sunday night, replacing Emmerdale and Coronation Street.

The soap's Sunday night episodes will move to Friday nights, thus limiting the number of nights the ITV soaps are aired without reducing the number of episodes. The changes will take place from 30 January.

Novice celebrity skaters this year are set to include singer Samantha Mumba, GMTV reporter Michael Underwood and TV presenter Tim Vincent.

The show will be presented by Phillip Schofield and Holly Willoughby.

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