Stuff ramps up web ambitions

LONDON - Gadget website Stuff.tv is planning to offer advertisers more sponsorship opportunities, as well as pre-roll advertising around its video content, following the launch of a revamped website.

Stuff.tv, owned by Media Week publisher Haymarket, is starting to integrate searchable video more fully into its site, building on the existing weekly stuff.tv show with additional technology news, video reviews and live video reports. Its stuff.tv video show is streamed via the site and downloaded through Apple video store iTunes more than 50,000 times every week.

Video sponsors have so far this year included Apple, Gillette and Samsung.

The revamped site features more than 50 categories of top-10 lists of products ranging from digital cameras to robots.

Editor-in-chief Tom Dunmore said: “It’s taken a huge amount of work to review all this kit. As well as our 12 magazine staff, we now have six full-time staff working solely for the website.”

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email