Stuff ramps up web ambitions

LONDON - Gadget website Stuff.tv is planning to offer advertisers more sponsorship opportunities, as well as pre-roll advertising around its video content, following the launch of a revamped website.

Stuff.tv, owned by Media Week publisher Haymarket, is starting to integrate searchable video more fully into its site, building on the existing weekly stuff.tv show with additional technology news, video reviews and live video reports. Its stuff.tv video show is streamed via the site and downloaded through Apple video store iTunes more than 50,000 times every week.

Video sponsors have so far this year included Apple, Gillette and Samsung.

The revamped site features more than 50 categories of top-10 lists of products ranging from digital cameras to robots.

Editor-in-chief Tom Dunmore said: “It’s taken a huge amount of work to review all this kit. As well as our 12 magazine staff, we now have six full-time staff working solely for the website.”

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