Based in AETN’s London office, Taylor will be responsible for developing ad sales strategies across AETN’s five channel brands both in the UK and further afield.
A key part of his remit will be to develop AETN’s local ad sales presence in Europe and to cultivate pan-regional and global ad sales activity for AETN’s channels.
Taylor will also be responsible for developing sponsorship opportunities for the company’s digital media assets, including its line-up of web sites, broadband players and VoD services. He will report to Sean Cohan, senior vice-president, international, AETN.
Prior to joining AETN, Taylor was principal of Main Door Consultancy, which he founded in 2005. Previously, he was vice-president, director of sales for Hallmark Channel across EMEA.