From Monday (December 10) listeners to Johnny Vaughan’s breakfast show will be invited to call and text in answers to movie-related questions to be in with a chance to win a VIP trip to Hollywood.
Alongside the on-air activity the station’s Simpsons Movie bus will visit two different London locations every day.
The first 100 people to arrive at the bus will win a collection of limited edition Simpsons Movie memorabilia.
An online page dedicated to the film wll support the activity.
The deal was conceived and negotiated by GCap Media’s Spice account manager Lauren Stone, and Vizeum account manager, Leela Chivers.