Egmont readies festive promotions

LONDON - Egmont Magazines is looking to drive sales of its Power Rangers and Disney Princess children's magazines by offering the titles as stocking filler gift packs for Christmas.

Priced at £4.99 the stocking filler packs consist of a themed foil box incorporating the Christmas edition of the Power Rangers or Disney Princess magazine plus themed gifts.

The Power Rangers pack includes the latest edition of the magazine as well as the 2008 Ranger calendar, a pinball game, 150 mega stickers, a Mystic Force pad, crayon set and a giant Ranger poster.

The Disney Princess pack includes issue 170 of the magazine as well as the 2008 Princess calendar, a pretty jewellery set, 150 magical stickers, a giant Princess poster, a Lovely Belle notepad and crayon set.

Debbie Cook, commercial director at Egmont Magazines, said: “Egmont Magazines has identified a definite gap in the market with customer research showing there is a strong demand from both kids and parents for this type of product.”

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