Insiders' Guide - Seven Squared commercial department

Number of people in your team?

Twenty-eight, split into seven teams:

a creative team of six (not pictured above); separate advertising sales teams for Delicious magazine, Sainsbury's Magazine, Sainsbury's Fresh Ideas Magazine, Try Something New; a classified team; and the Sainsbury's branded and car park sampling team.

Who does what?

Nadia Dawson, group commercial director, oversees advertising revenue generation company-wide. Rowan Manning, commercial director, works with the business managers to drive forward the department, along with working on pitches and new launches. Paul Pitman manages the Sainsbury's branded sampling team, which consists of Judy Landell, Sonia Limbachia, Nisha Mistry, Hannah Lee, and Suzy Hughes. Rachel Cross is business manager on Sainsbury's Magazine team, working closely with Adrian Milner and Melody Lawrence. Ruth White is business manager on Delicious and works closely with Leeonna Mooney and Rhiannon McGeever, who manages sponsorship and special projects. Martin Short runs the Fresh Ideas Magazine team with Shifali Kulisra and Charlotte Brown. Carly Brown and Vanessa Lane work on the classified sections of Sainsbury's and Delicious magazines. Helen Stanford is project manager on the creative team with Felicity Cumming, project executive. Mailynne Woolley and Julie Patmore are art directors on bespoke projects, and Martine Tinney is art director on Delicious magazine bespoke projects. Millie Bustard is the poshest, pushiest (and best) assistant in the industry.

Who is the biggest character and why?

Melody Lawrence, without a doubt: mad as a March hare, but somehow terrifically good at her job.

What is your office atmosphere like?

Sometimes like a flash-mob, sometimes like the Marie Celeste, depending on whether we're out pitching for business, in the office hitting the phones, or producing bespoke creative projects in our in-house studios.

What stands you apart from the rest of the industry?

All teams purport to be dynamic, but we genuinely are. We have grown existing areas of business and launched five new areas of business in the past three years, generating 309% additional revenue.

What does it take to get a job in your team?

We try to employ people with different backgrounds, experience and styles, which makes for a more stimulating and creative workplace. We treat people as individuals, as well as part of the team; we believe in changing jobs to fit people, not people to fit jobs.

How are staff encouraged to hit targets?

We pay a very competitive salary and ensure bonus targets are fair and realistic. We also have a weekly financial bonus, where team members get the chance to justify why they deserve to win a lump sum.

Where do you all let your hair down?

The Oxo Tower/Skylon if said hair is washed, or if we feel a bit "day after", we may boost the socio-economic profile of our local Doggetts by several points.

Is your team the best in the business? E-mail julia.martin@haymarket.com.

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