Sainsbury's title to showcase finance

Customer publisher Seven Squared is launching a customer magazine for Sainsbury's to promote the supermarket chain's financial services.

Winter Ideas is the first of a series of seasonal magazines from Sainsbury's finance division and is being launched to encourage loyalty and retention from bank customers.

The 24-page magazine will be mailed out to 125,000 Sainsbury's finance customers.

Each issue will carry Sainsbury's finance advertising, as well as two sponsored ads.

The title will feature product-related content covering travel, car and pet insurance, plus associated topics such as money management.

Winter Ideas will be distributed to customers in the run up to Christmas, Spring Ideas in March, Summer Ideas in May and Autumn Ideas in September.

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