Stenner makes IPC switch to head its digital strategy

LONDON - IPC Southbank has poached Alicen Stenner, the group digital marketing director and publisher of Hearst Digital's, to oversee digital strategy across its magazine portfolio.

She will join IPC Southbank in February as digital development director, reporting to managing director Jackie Newcombe, and will be responsible for building the ­digital presence of IPC Southbank’s magazine brands.
Stenner will replace Julie Stuckes, who was appointed in the summer, but left due to personal reasons.
For the past year, Stenner has headed’s marketing department, with responsibility for trade, search and e-mail marketing plus all e-business relationship management.
Before her appointment last December, she spent seven years as the portal’s brand director. Prior to joining Hearst, Stenner was marketing manager for BBC Radio.
Newcombe said: “In the past 18 months we have transformed the business, which has a slightly different business model to the likes of Hearst and Condé Nast in that all our web editors sit in the magazine teams. So we need to continue that process.”
In October, Hearst Digital’s managing director Nancy Cruickshank left the company to become global chief executive of VideoJug, 12 months after, which she previously headed, was acquired by NatMags and became part of its digital subsidiary.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.


Get news by email