Clash opens up online presence

LONDON - Music magazine Clash has launched a new website featuring an archive of content from the magazine, aiming for 250,000 users per month.

ClashMusic.com currently features a selection of editorial content from the Clash archives plus exclusive web content.

Over the weeks ahead, the site will be enhanced with the addition of audio and video from ClashTV, its dedicated visual zone. Other services in development include gig ticketing, integrated merchandising and a music download service in conjunction with iTunes.

ClashMusic.com is being led by Pat Kelly, former IPC executive, who steered the development of NME.com and Loaded.co.uk, as well as launching consumer entertainment magazines and consumer websites in the UK.

Clash’s editor Simon Harper said: “The initial focus was to build a quality platform that was leading in its navigation and usability encompassing the Clash style. Now that we have achieved that, over the next few weeks we will be adding the exciting elements such as audio, video and community features that will bring the site to life and make it a vital stopover destination.”

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